Work out your WhatsApp message costs before you start
Meta's official per-country rates — pick your market and currency, then type the number of messages on the keypad.
WhatsApp marketing message cost calculator
You can also use your keyboard — digits, Backspace, and Esc to clear.
Service replies become chargeable on 1 October 2026
Your replies inside the 24-hour window have been free since November 2024. From 1 October 2026 Meta charges for them per message, exactly as it does for templates — along with utility templates sent in reply to a customer. Meta has not yet published per-country rates for these, so the calculator above covers templates only.
Add a payment method before 30 September 2026
Any account without a payment method on file by 30 September 2026 will stop having its service messages delivered by Meta once they become chargeable on 1 October. Add one in your WhatsApp Business Account settings now.
72 free hours from your ads
If a customer reaches you from a click-to-message ad or a Facebook Page button, every message you send them for three days is free — marketing, utility, authentication or an ordinary reply. This window is not affected by the October change, which makes it the single best way to keep your costs down.
The price drops with volume
Utility and authentication messages have volume tiers starting at 100,000 messages per month, with discounts of up to 25%. Talk to us if your volume is in that range.
Rates from the official WhatsApp Business Platform pricing page — updated 23 August 2026, and charged per message delivered rather than per message sent.
Exchange rates from Exchange Rate API and are fetched live when the page loads. These figures are indicative; your final invoice may differ depending on your agreement and provider.
Need an exact number for your case?
Tell us your message volume and target markets, and we'll come back with a quote covering messaging, the platform and setup.